Though it’s been out for a couple of weeks, not all Facebook Business page admins have noticed that they got a new, built-in scheduling feature when creating status updates online. Previously, status updates were published immediately, which forced users to look for a workaround (primarily by using extended-feature third party apps or services like TweetDeck, HootSuite or LaterBro).
The Facebook interface update places a clock icon in the lower left area of the status entry field. Click the icon to reveal a series of dropdown selectors for Year, Month, Day, Hour and Minute. The minute options are presented in 10-minute increments.
This means that in addition to scheduling your blog posts and email blasts as you normally would, you can now cross status updates off your list ahead of time within Facebook’s basic feature set.
It goes back in time, too. So if you have a reason to bury status update deeper into the timeline that the present moment, you can set the date/time to the past. Some potential uses:
- Make it Sticky – By backdating less-important status updates, you can keep a higher-priority current status at the top of your timeline.
- Go with the Flow – If you missed the opportunity to post about a past event within a reasonable timeline, you might normally skip belated posts. Now you can insert updates attached to the proper point in the timeline so users get a better sense of chronological context.
Need to update a scheduled post due to last-minute changes? You can always access a list of scheduled posts from your page administration Activity Log. You can’t edit the post content, but you have the option to Change Time, Publish Now or Cancel Post.