Announcements Archives | Catalyst Studio, Inc
Yesterday’s WordPress 4.4 release isn’t labeled a Security & Maintenance update. Instead it focuses on introducing new features that lay the groundwork for upcoming improvements for development. It also introduces the new, stock Twenty Sixteen theme, which provides a minimalist visual layout dedicated to blogging.
Key aspects of WordPress 4.4 “Clifford”:
- Improved Responsive Images
- oEmbed Capability for embedding your WordPress posts into other sites
- New WP REST API
- Taxonomy enhancements
- Comment system improvements
Should you update to WordPress 4.4?
As usual, we recommend that anyone running WordPress SHOULD upgrade to the latest release to take advantage of the incremental improvements, as they usually range from new features to security and performance. Before updating, always backup your site files and database. If you’ve been lax about updating WordPress (or if you’ve put it off because of the level of customization in your site) create a “staging” site so you can test out the update and check for plugin compatibility.
This is just a brief post to share that WordPress 4.2.3 has been released and is labeled a “critical security release.” As noted in the official WordPress announcement, it patches a couple of security vulnerabilities, namely cross-site scripting (XSS) and Subscriber role permissions, among other minor bug fixes.
If you’ve received a system email notification that your site has automatically been upgraded to 4.2.3, then you’re good. In the event that your site has not been updated – or the version shown in the email is not 4.2.3 – contact your developer to get on the latest version (just make sure that you backup your site and database beforehand, which is always recommended).
We’re AdWords Certified
We recently had the opportunity to receive a limited edition, framed certificate to demonstrate our official AdWords Certification. It sure beats the usual web confirmation screen that you can sorta print into a certificate.
If you’ve ever tried your hand at creating a Google AdWords account, you know that it’s deceptively easy to set up, but getting consistent value or ROI from your campaigns takes knowledge, testing, discipline, analysis and a lot of creative thinking. If that was missing from your past AdWords experiments, contact us and we can help you set up smart campaigns that support your objectives.
Google is Shaking Things Up Again
On a side note, Google is in the midst of rolling out the Panda 4.1 update (they’re calling it a “slow” rollout). In case you don’t know, Panda is a Google ranking factor that is meant to detect and filter out low-quality pages (aka, “thin” content). Google is also expected to refresh the Penguin algorithm in the coming week. Penguin was last refreshed Oct. 4, 2013, and it penalizes websites with an unnatural backlink profile (for example, sites with a large number of highly-optimized paid or reciprocal backlinks). If you fixed your backlink profile through backlink removal requests or submission of a disavow file by mid-September of this year, you should be in the clear according to Google. If not, it’s time to straighten our your backlink issues before the next update.
Be on the lookout for any major fluctuations in your traffic for the month of October!
We’re proud to announce that our website redesign for Accredo Packaging, Inc, a sustainable flexible packaging manufacturer, is now online.
Accredo Packaging made a huge splash in the packaging industry by building the first LEED® Silver Certified production facility of its kind in the United States. They also stuck to their vision of developing innovative technology at every step of the way in bringing their plant online… From a never-before-seen color management system to new ways of creating film structures, including compostable films and films made of renewable resins sourced from sugar cane.
Our redesign takes those qualities of innovation as a core concept. We started by creating a responsive website design framework. This means the website uses CSS media queries to display beautifully on large computer displays, as well as tablets and smartphones (no need to pinch and squeeze the mobile screen to zoom in or out). This is a design method we’ve employed consistently since early 2012 to deliver website designs that work on any device. Since then, we’ve seen that responsive design helps clients achieve higher page view counts and conversions from mobile customers.
We took that further by enhancing the homepage with a slider animation that builds elegantly and provide deep links…no Flash tricks, just standards-based HTML5, CSS and jQuery.
We also photographed the product packaging samples in order to give visitors a sense of the color rendition and detail across brands. If you want to know why certain products “jump off the shelves” when you stroll down an aisle, it usually comes down to package design. Accredo’s customers get this, and they get the added bonus of being able to work with a manufacturer that can provide solutions that meet WalMart’s strict standards for sustainable packaging.
You can learn more about Accredo Packaging’s offerings at: AccredoPackaging.com.
We just got word that our clients at NxtIdea have just flipped the switch on hairEcape.com… meaning that hair stylists, barbers and makeup artists now have a new way to upgrade their salons.
What is hairEcape?
As you can see from the pic and video in this post, the hairEcape is a new style of cape with a full-view window that allows salon clients to keep on reading, texting, playing or watching on the device of their choice all throughout their appointment. It cuts down interruptions at the salon since the user doesn’t have to yank a phone or tablet out to see who’s calling, nor do they have to worry about jets of spray or falling hair on their gadgets.
This may turn out to be a game-changer…what do you think? Learn more about this innovative hair cape.